Luna Luce
← Back to the studio

Technology · how a film is made today

An AI property film, directed by a person.

Luna Luce turns listing photographs into cinematic property films with an AI-native production pipeline. Claude Code orchestrates each job, specialist models generate the motion and the sound, and a person reviews every shot before a client sees it. This page sets out what runs today, what does not exist yet, and how the property is kept honest.

  • LiveLuna Luce Studio, a managed film service
  • In developmentLuna Luce Create, a self-service workspace
  • PlannedA product backend on the Claude API

01 · Live today

Seven steps from a still to a film.

Every Studio film follows the same path. Claude Code is the workbench: it turns the brief into a shot plan and per-shot prompts, calls the generation tools through connectors, and keeps each job in order. The decisions stay with a person.

  1. 01

    Intake

    The client sends the photographs the listing already has, by link or email. We check that they can be used and that every room reads.

    Who Client and studio

  2. 02

    Plan

    The shot plan is drafted with Claude Code: the order of the stills, a camera move and a duration for each, matched to the treatment. A person approves it.

    Who Claude Code drafts · studio approves

  3. 03

    Prepare

    Each still is corrected for exposure, colour, verticals and window detail. Nothing permanent is added to or removed from the property.

    Who Studio

  4. 04

    Motion

    Every approved still becomes several short candidate clips through image-to-video models on Higgsfield, prompted to move the camera, never the building.

    Who Higgsfield generates · called from Claude Code

  5. 05

    Select and cut

    A person watches every candidate, rejects any clip that bends a wall, moves a door or invents a feature, then sequences and grades the keepers.

    Who Studio

  6. 06

    Sound

    A music bed, and optional narration from a script the client approves, generated with ElevenLabs and mixed under the cut.

    Who ElevenLabs generates · client approves the script

  7. 07

    Deliver

    A final pass for pacing, light and sound, a watermarked preview for review, then masters in widescreen and vertical, up to 4K. Typically 3–5 days in all.

    Who Studio

Generation steps (04, 06) run in the studio's own provider accounts. Nothing on this website calls a generation service.

02 · Roles

Four hands on every film.

The tools do the heavy lifting. The judgement does not move.

Orchestration

Claude Code

by Anthropic

Drafts shot plans and generation prompts, calls the motion and audio tools through MCP connectors, and keeps each job's files and steps in order. It runs on the studio's machine, operated by the founder.

Live

Motion

Higgsfield

image-to-video models

Turns each approved still into candidate clips: a push into the living room, a slow pan across the kitchen. Used through the studio's own Higgsfield account.

Live

Sound

ElevenLabs

voice and music

Music beds, and narration voiced with AI voices from a script the client approves. No real person's voice is cloned without their written consent.

Live

Judgement

The director

Arjun Vinod, founder & proprietor

Reviews every candidate clip, makes the cut, grades the film and signs off delivery. Nothing reaches a client without that pass.

Every film

03 · Accuracy

The camera may move. The building may not.

Generative video can drift: a door that slides, a window that multiplies, a room that grows. A buyer should never be misled by a frame we deliver, so every clip passes a person against the original photograph.

We reject any clip that

  • moves, adds or removes a door, a window, a wall or a stair
  • changes the size, shape or layout of a room
  • invents a view, an amenity or a finish that is not there
  • alters a fixture that stays with the property

Virtual staging and sky or day-to-dusk changes are separate services, and they are disclosed. The full rules are in the AI media and visual accuracy policy.

04 · Privacy and security

Your photographs, used for your film.

How photos arrive
By a link you share or by email. The website never uploads your photographs.
Where they are processed
In the studio's own accounts with the production tools named above, only to make your film.
Keys and accounts
Provider credentials stay on the studio side. No generation service is reachable from this website.
Provider terms
Some providers' terms allow them to use content to improve their models. If your material must not be processed that way, tell us before we start and we will agree an approach first.
Deletion
Ask at any time and we delete your material. See the privacy policy.

05 · Today and next

A studio today. A product in development.

Claude Code operating a studio is not the same as software built on the Claude API. Today there is no customer-facing software: no accounts, no uploads, no self-service generation. Luna Luce Create is where that changes. Until it ships, the Studio is how to get a film.

Planned Architecture for Luna Luce Create · not running in production

  1. Web appAccounts, projects, review
  2. Private storageSigned, expiring uploads
  3. Job queueQueued · generating · done · failed · retried
  4. Claude APIBrief, shot plan and prompts as structured data
  5. Higgsfield APICandidate clips per photo, cost estimated first
  6. ApprovalAccept, reject or retake each shot
  7. ElevenLabs APINarration and music
  8. AssemblyDeterministic render, provenance kept
  9. DeliveryPreview, export, social cuts

Provider keys stay server-side. Every paid generation is estimated and approved before it runs, with per-project budgets.

Live today

A managed service. You send photos, the studio runs the pipeline above with Claude Code and the generation tools, and you review a watermarked preview before paying the balance.

See Studio pricing

In development

A guided workspace where you direct the film yourself: Claude-assisted shot planning, per-shot approval, voice and music, export. No launch date has been set.

About Luna Luce Create

06 · Evidence

See it, rather than take our word.

The films Studio demonstrations with the stills that went in, the film that came out, and production notes. The prices Every Studio price in the open, by treatment, length and resolution. The rules What we will never alter in a property, and how staging is disclosed.
This website Designed and built by Arjun Vinod, working in Claude Code.

Questions about how a film is made? Write to hello@lunaluce.studio.

Claude and Claude Code are products of Anthropic. Higgsfield and ElevenLabs are products of their respective companies. Luna Luce is an independent business and is not affiliated with, sponsored or endorsed by any of them; their names are used only to describe the tools we work with.